RusticWise Privacy Policy, Terms & Other Legal Info – Sunriff Inc.

Last updated: 25 August, 2022

At RusticWise, we take online privacy seriously and respect the concerns of our visitors.

1.         ABOUT THIS PRIVACY POLICY

1.1         The website www.RusticWise.com (the Site) is operated by Sunriff Inc. (“we”, “us”, “our”), a company incorporated in Alberta, Canada.

1.1.1         We are committed to protecting your privacy and complying with our data protection obligations under Canada’s PIPEDA (Personal Information Protection and Electronic Documents Act), When you interact with us or use the Site, we act as the data controller of your personal data. This means that we are responsible for processing your personal data and deciding how to use it. This privacy policy explains the types of personal data we may collect about you when you interact with us, why we collect it, what we use it for and what rights you have over that data. Personal data is any information about an identifiable person. Processing is anything we do with your personal data, including using, storing, sharing and deleting it.

1.1.2         This policy was last updated on the date shown at the top. We may change this policy at any time by posting an updated version on the Site and will make reasonable efforts to bring any material changes to your attention. You may wish to check it before using the Site as any changes will be effective from the date that they are made.

2.         CONTACT INFORMATION

2.1         If you have any concerns or would like further information about our use of data or this policy in general, you can contact privacy@rusticwise.com.

3.         WHAT INFORMATION DO WE COLLECT?

3.1          We collect, store and use the types of personal data set out in the table at the end of this policy.Information is also collected as indicated below:

3.2         Information you choose to provide: We may collect personal information when you choose to provide it. For example, you may sign up for a newsletter or promotion and provide personal information such as your name, email address, or birth date.

3.3         Information that is automatically collected when you visit RusticWise: When you visit our Site, RusticWise and third-party partners may automatically collect certain data about your visit using various tools such as cookies, web beacons, or similar technologies. Information automatically collected when you visit the Site may include your IP address, information about your browser and settings, data about the computer or mobile device you use to access the Site, characteristics of your operating system, unique device identifiers, clickstream data (which shows the page-by-page path you take as you browse the Site). We or our third-party partners may combine information that each of us collects automatically with other information about you, including information you choose to provide.

3.4         For more information about cookies, visit our Cookie Policy page above.

4.         HOW MAY WE USE YOUR PERSONAL DATA?

4.1         We may use your personal data for a variety of purposes, including the purposes listed here andset out in the table at the end of this policy.

4.1.1         Respond to questions, comments, or inquiries we may receive and provide user support;

4.1.2         Direct you to other webpages within the Site that may be of interest to you;

4.1.3         Offer you services or products via marketing communications that may be of interest to you;

4.1.4         To deliver ads, content, or offers based on your online activities from us or third-parties;

4.1.5         To improve our Site and business by enhancing the user experience by examining data analytics, assess the effectiveness of any advertising or marketing efforts;

4.1.6         Safeguard to the best of our abilities against fraud, criminal activities, and other liabilities; and

4.1.7         Comply with legal requirements and law enforcement requests.

5.         HOW MAY WE SHARE YOUR PERSONAL DATA?

5.1         When we share personal data, we do so in accordance with PIPEDA. We may share certain personal data, where necessary, with employees, contractors, consultants or advisers, to facilitate sales and for general commercial purposes. In addition, where necessary, your personal data may be shared:

5.1.1         If required so by law or legal process, government agencies, including to meet national security requirements.

5.1.2         With affiliates for internal business purposes only;

5.1.3         If a situation arises where disclosure is appropriate or necessary to prevent harm (physically or financially), or in connection with an investigation of suspected/actual criminal activity;

5.1.4         To inform advertisers about the nature of the Site’s user base with regards to analytics and statistics;

5.1.5         In the event of a sale or transfer of all or part of our business or assets (including reorganizing, dissolving, or liquidating). In such a situation, we will aim to provide you with commericially reasonable notice (via email or notice on our Site) of any change in ownership, any incompatible uses of your information;

5.1.6         We may also provide third parties with aggregated but anonymised information and analytics about our customers. Before we do so we will make sure that it does not identify you; and

5.1.7         With your consent or at your discretion.

6.         THIRD PARTY LINKS

6.1         This Site contains links to other websites over which we have no control. We are not responsible for and do not review or endorse the privacy policies or practices of other sites which you choose to access from this Site. We encourage you to review the privacy policies of those other sites, so you can understand how they collect, use and share your personal information.

7.         YOUR RIGHTS

7.1         We respect your rights to privacy and will respond to requests for access or control over information about you in accordance with PIPEDA. We may require you to verify your identity before we take any action.

7.2         Depending on the reason we have your personal data, you have a right to:

7.2.1         Access the personal information we hold about you (commonly known as subject access);

7.2.2         Request that we correct or complete personal information we hold about you that is inaccurate or incomplete;

7.2.3         Request that we erase your personal information in some circumstances, or object to our processing it as detailed at paragraph 7.5;

7.2.4         Restrict how we use your personal information, in certain circumstances;

7.2.5         Request that we provide you with copies of your personal information in a machine-readable format or transfer it across different services; and

7.2.6         Where we have asked for your consent to process your data, to withdraw this consent.

7.3         These rights are limited in some situations under PIPEDA – for example, where we can demonstrate that we are under a legal obligation to process your data.

7.4         If you wish to exercise any of these rights, please contact us using the details in paragraph 2 above.

7.5         Your right to object

You have a right to object to our processing of your personal data and ask us to stop doing so. If we are processing your personal data for direct marketing purposes (which includes profiling to the extent that it is related to such direct marketing) and you object to this, we will stop processing your personal data immediately.

If our processing of your personal data is in the public interest or pursuant to our legitimate interests and you object to this, we will stop processing your personal data unless we have compelling reasons which override your interests, or our use of your personal data is for the establishment, exercise or defence of legal claims.

7.6         We hope that we can satisfy any queries you may have about the way we process your data. However, if you have unresolved concerns you also have the right to complain to data protection authorities (in Canada, the Office of the Privacy Commissioner of Canada).You can call the Privacy Commissioner toll-free: 1-800-282-1376,or go to their website: https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-privacy-act/).

8.         DATA RETENTION

8.1         We retain your personal data only for as long as necessary for the purposes it was retained, such as to enable you to use the Site or to provide service to you. In some events, we may retain data for longer periods to comply with applicable laws (including those regarding document retention), resolve disputes with any parties, and otherwise as necessary to allow us to conduct our business. All personal data we retain will be subject to this Privacy Policy and our internal retention guidelines. Should you have any concerns about your personal information, or would like to request deletion, update/correct inaccurate data, please email us at privacy@rusticwise.com. While we make all efforts to respect your request in a reasonable time frame, depending on the circumstance, we may not be able to fulfill it. For example, if it is not consistent with any regulatory or legal matters, or if it is of disproportionate effort or cost.

9.         DATA SECURITY

9.1         The sharing of information via the internet is unfortunately not completely secure. While we do our best and take reasonable efforts to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our website. Any transmission of Personal Information is at your own risk.

10.         CHILDREN’S POLICY

10.1         We take the privacy of minors seriously. While most of our blog posts, services, and/or products may be deemed appropriate for minors, children under the age of 18 (or the age of majority in your jurisdiction) should be using this Site with the consent of a parent or guardian. Our Site does not participate in any marketing directives aimed at children under the age of 13, nor do we knowingly collect any personal information from children. Minors should only send personal information with the consent of a parent or guardian.

11.         FOR USERS OUTSIDE OF CANADA

11.1         Our Site and associated computers are in Canada. We may use hosting servers that may use servers located outside Canada. All matters relating to this Site are subject to, and governed by the laws of Alberta, Canada.

11.2         Your personal data may be transferred to affiliate partners or service providers outside of Canada. These countries may have varying levels of data security. We take great care in protecting your personal data and have put in place adequate measures to protect it when it is transferred internationally. Your personal data will be transferred in compliance with applicable data protection laws.

11.3         By using this Site and providing personal information to us, you consent to the terms of this Privacy Policy, along with the collection, use, transferring of your personal information in Canada, or other countries and territories, and unless otherwise stated in the RusticWise Privacy Policy, we may use this consent as the legal basis for the data transfer.

12.         DATA PROTECTION PRINCIPLES

12.1         We process your personal data in accordance with the following principles:

12.1.1         We process your personal data lawfully, fairly and in a transparent way;

12.1.2         We collect your personal data for specified, explicit and legitimate purposes; any further processing we do is compatible with the original purposes for which for which we collected it;

12.1.3         We only process personal data which is adequate, relevant and limited to what is necessary to achieve the purpose for which it is processed;

12.1.4         We take reasonable steps to ensure that all personal data is accurate and kept up to date where necessary;

12.1.5         We do not store personal data in a form which identifies you for any longer than is necessary for the purposes of processing; and

12.1.6         We process personal data securely and in a way that protects against unauthorised or unlawful processing, accidental loss, destruction or damage.

12.2         When we ask for your personal data we will tell you whether you are required by law or contract to provide it, and what will happen if you do not provide the data. 

12.3         Any request for consent to the processing of your personal data will be made directly to you and will include information about why we require the personal data and what will be done with it.

13.         WHAT IS OUR LAWFUL BASIS FOR PROCESSING?

13.1         We will only process personal data when we have a lawful basis for doing that processing.

13.2         The table at the end of this policy sets out the lawful basis we rely on for each type of data we process.

13.3         We will choose one of the lawful bases in PIPEDA to justify how we use your personal data. These are:

13.3.1         Accountability: We are accountable for personal information under our control.

13.3.2         Identifying Purposes: We will do everything necessary to present the purpose of personal information collection at the time of collection.

13.3.3         Consent: The knowledge and consent of the individual are required for the collection, use, or disclosure of personal information, except where inappropriate. We abide by Canada’s Anti-Spam Legislation (CASL).

13.3.4         Limiting Collection: The collection of information is limited to only what is needed and done so in a fair and lawful manner.

13.3.5         Limiting Use, Disclosure, and Retention: Personal information is only used or disclosed for the purposes for which it was collected. Personal information is only kept as long as required to serve those purposes.

13.3.6         Accuracy: Personal information must be as accurate, complete, and up-to-date as possible in order to properly satisfy the purposes for which it is to be used.

13.3.7         Safeguards: Appropriate security is to be applied to personal information collected relative to the sensitivity of the information.

13.3.8    Openness: Our Privacy Policy and Cookie Policy are readily available.

13.3.9         Individual Access: Upon request, an individual may be informed of the existence, use, and disclosure of their personal information and be given access to that information. An individual may challenge the accuracy and completeness of the information and have it amended as appropriate.

13.3.10         Challenging Compliance: An individual may challenge our compliance with the above principals.

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Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

• IP Address
• Operating System type
• Operating System version
• Device Type
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.